Grab It and Brand It !!

What’s it!?
Grab the opportunity, brand your idea!!
Has it not been an emerging trend to withstand the competitive World around us?

Well, give it other dimension only to see “the Creativity” being the hidden ruler of the generation. Yes, if passion surmises with zeal, creativity becomes inevitably incredible part of our living, to gain the joy - doing something challenging that satisfies the self/ego.

I appreciate and encourage to be Creative in whatever we(are) involve(d) in. The reason is simple, it has the richness of ideas and the originality of thinking. Also, you cannot be idle - you either let the things go, doing differently or does different things. Either way you are pretty much involved in making/happening of those ‘important’ things.

As we see, many companies are vying out for establishing a brand to grow their market. We know Creativity has no limit. And companies cleverly opting for this simple/unbounded strategy to propagate and brand their product. Though this is an age old discovery, it has gained enough momentum now, changing the vibes of Marketing paradigm. Right from yesteryear’s song for Nirma washing powder till today’s catchy tune for Tata’s DOCOMO, what make the Companies to flagship their success of undisturbed market is the Creative touch of ideas in publishing the product to the consumers through advertisements or other means of communication (taglines, cartoons, logos).

Somehow, it has taken an interesting turn coming to the food products marketing in India. The foreign captives are successful in catching-up the Indian pulse to establish their roots and make monetary benefits here. Examples being McDonald’s(I’m loving it – hmm, you’re living it !!). I wonder why it’s selling a burger named Mc Aloo Tikki or what a Veg Samosa does in a CCD window? Similar are Lay’s and Kurkure by PepsiCo that introduced a stack of ‘Indianized’ varieties Mumbai Chatpata Snack, Hyderabadi Hungama…thereby encashing our Indianness as their pocket fillers.(I doubt if there is an Indian who doesn't like to have tasty/salty/crunchy snacks in their tea-time, eh!?)

With such creativism opened up and rampant in the success of marketing, to slow down the upbeat foreign business in India – the traditional eateries like Andhra pindi vantalu, Ruchika, Haldiram’s, Pulla Reddy’s etc has to make a move grabbing the opportunity and branding their stand with a much more creative touch of ‘Indian’ genius.

So is the time to say grab it (oppurtunity), brand it(idea), to survive it(competition)!!